Case Studies/MoShang

The CC-licensed Asian Variations album is a collection of 14 remixes produced by MoShang in his Chinese Chill style of downtempo electronica, melding deeply laid-back beats with Chinese traditional instruments.

In the case of the Asian Variations album, [we] stood to gain much more from the exposure than we did from making it available commercially. Choosing a CC Music Sharing Licence gave the listening public a clear mandate to download and share the album,… allowed us to retain the right to possibly license the music for commercial use at a later stage. Furthermore, since I'd made use of CC licensed material in the past, it seemed like the perfect opportunity to give something back to the CC community. MoShang —