View source for Grants/RE-THINK: Label dude shares experiences from using CC licenses and other DIY principles to create international music platform

{{Grant Application
|Project Title=RE-THINK: Label dude sharing experiences from using CC licences and other do-it-yourself principles to create a worldwide music platform
|applicants=Urlyd Audiovisual Recordings
|contact person=Christian Villum
|coordinator=Christian Villum
|start date=2010/09/01
|end date=2010/12/31
|Affiliation=Labelkollektiv
|Mainurl=http://www.urlyd.com
|Affiliated=Yes
|description=Urlyd Records, my small Danish label, was the first label in the world to release an album ('Small Arm of Sea' by female artist Tone - printed on lp, cd and dvd) under CC-license while backed by a national collecting society (the Danish KODA). Tone and my label has since obtained European licensing and distribution, done tours in Europe and the US, and most recently played SXSW and gained a US record deal. All under a BY-NC-ND licence and by constantly seeking to re-think how a music platform can be build. Now we want to share our experiences from this long run, so that everyone else can benefit from it. We will be writing a book, which will be released under the same licence for free download as well as for purchase in print-on-demand paper version.
|output=The tangible output will be a book that describes all our collected experiences of this pioneering CC-project running from 2008 and up until now. The book will be available for free download under BY-NC-ND licence as well as for purchase in print-on-demand paper version.
|community=The community is the worldwide music business - especially grassroot musicians and artists in general. I believe they will become inspired by - and thereby benefit from - hearing our story and getting insight into how we did, what errors we made, what worked well, what didn't work well and so forth.
|community relationship=I have been working in the music business for over 10 years, both for mainstream old fashion DRM-ridden companies and as self-employed label manager for pioneering CC-label Urlyd. I will draw upon both worlds to write this book to create a nuanced narrative, and thereby I feel that am in the best possible position to engage in such a task.
I have not written any books before, but function as a freelance journalist for several small media, and also copy write a bit professionally (mostly press releases etc.).
|measurement=I plan to create a website and a wiki-version of the book in which readers can edit, comment and discuss the content. Also, through my personal social media efforts, I will connect with readers that seek direct contact for elaboration, good advice, etc.
|participants=In the making will be only me and a couple of proof readers. They want this book to take shape as much as me, so their involvement is stone solid.
|impact=As a label that endorse sharing and open licensing, I believe that a book like this will inspire other creators to adopt the CC licencing suite and thereby add to the worldwide CC pool of works.
|tech needs=I will just use basic software (open office, gimp) for the writing of the book - as well as some good music while doing so. The book will be made available through the website and whoever wants to host it (some Danish music organizations have expressed willingness to offer the download too). The download will be free under BY-NC-ND license - as well as through print-on-demand for purchase. For this, I will probably use Lulu or some other easy-to-use service.
|challenges=Procrastination will come eventually, but I have strong self-discipline and the entire book already somewhat written inside my head, so I am sure I will overcome and get everything on paper.
|sustainability=The website and the wiki will remain and continue to evolve with its users (I will administer it alongside my other projects). Also, as mentioned, I will be actively taking part and engaging with readers through social media.
Revenue will be raised through the sales of the book in the print-on-demand version.
|scalability=I might write more books later, as Urlyd is still very much active. It's moving into the American market next year (2011) with Tone, and in Denmark/Europe several more artists are in the pipeline. These will be launched through new out-of-the-box ideas (and, of course, under CC licence) in the next couple of years.
|resource needs=Not much - other than perhaps a mention on the blog?
|communication=Being an active label, we communicate with fans through social media. Moreover, I am now also Public Project Lead for CC Denmark, so I am engaging heavily in various projects to create outreach and draw attention to what CC can offer. Currently I do lectures, presentations, participate in discussions, host CC Salon in Copenhagen etc.
|budget=Rethink - book writing project - budget.pdf
|legal=Yes
}}